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Introduction to Advertising & Promotion: An Integrated Marketin Communications Perspective

BELCH, G. E.

Introduction to Advertising & Promotion: An Integrated Marketin Communications Perspective - 2nd Ed. - Boston, Irwin, 1993. - xxxii, 882p., ill., picture, figure, table, Glossary, index, 28cm.

ISBN: 0-256-10516-2

Dewey Class. No.: 659.1 BEL

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