Introduction to Advertising & Promotion: An Integrated Marketin Communications Perspective (Record no. 1278)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
|---|---|
| control field | 20250410143140.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-256-10516-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author name | BELCH, G. E. |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to Advertising & Promotion: An Integrated Marketin Communications Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 882p., ill., picture, figure, table, |
| Other physical details | Glossary, index, |
| Dimensions | 28cm. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Other authors/Editors | BELCH, M. A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 06/29/2025 | 659.1 BEL | DOM0004264 | 90000.00 | 04/10/2025 | Books | Dewey Decimal Classification | CBE Dodoma | CBE Dodoma | General Collection | 01/07/2000 | 30000.00 | Library budget | |||||
| 07/01/2025 | 659.1 BEL | DOM0003854 | 90000.00 | 07/01/2025 | Books | Dewey Decimal Classification | CBE Dodoma | CBE Dodoma | General Collection | 01/07/2000 | 30000.00 | ||||||
| 04/10/2025 | 659.1 BEL | 0000004029 | 90000.00 | 04/10/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 04/10/2025 | 30000.00 | ||||||
| 04/10/2025 | 659.1 BEL | 0000004030 | 90000.00 | 04/10/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 04/10/2025 | 30000.00 |