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Marketing Communications: engagement, strategies and practice.

FILL, C.

Marketing Communications: engagement, strategies and practice. - 4th Ed. - England, Prentice-Hall, 2005. - xxxvii, 911p.: ill.; picture, table, figure Index & References 26cm.

ISBN: 0-273-68772-7

Dewey Class. No.: 658.802 FIL

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