Marketing Communications: engagement, strategies and practice. (Record no. 223)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250618160915.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-273-68772-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 FIL
100 ## - MAIN ENTRY--PERSONAL NAME
Author name FILL, C.
245 ## - TITLE STATEMENT
Title Marketing Communications: engagement, strategies and practice.
250 ## - EDITION STATEMENT
Edition statement 4th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. England,
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 911p.: ill.; picture, table, figure
Other physical details Index & References
Dimensions 26cm.
856 ## - ELECTRONIC LOCATION AND ACCESS
Link text Access online book
Electronic name Marketing Communications: engagement, strategies and practice
Path www.pearsoned.co.uk
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
06/29/2025   658.802 DOM0004451 88500.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 06/03/2009 29500.00
03/10/2025   658.802 FIL 000000739 88500.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library Special Reserve Collection 03/10/2025 29500.00
03/10/2025   658.802 FIL 000000740 88500.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/10/2025 29500.00
03/10/2025   658.802 FIL 000000741 88500.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/10/2025 29500.00
03/10/2025   658.802 FIL 000000742 88500.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/10/2025 29500.00