Essentials of Makerting : A Marketing Strategy Planning Approach.

PERREAULT, W. D.

Essentials of Makerting : A Marketing Strategy Planning Approach. - 12th Ed. - New York, Mcgraw- Hill Irwin, 2010. - xxxviii, 691p.: Ill.; Index 26cm.

978-0-07-340481-3

658.8 PER