Essentials of Makerting : A Marketing Strategy Planning Approach. (Record no. 2665)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250526131653.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-340481-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PER
100 ## - MAIN ENTRY--PERSONAL NAME
Author name PERREAULT, W. D.
245 ## - TITLE STATEMENT
Title Essentials of Makerting : A Marketing Strategy Planning Approach.
250 ## - EDITION STATEMENT
Edition statement 12th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York,
Name of publisher, distributor, etc. Mcgraw- Hill Irwin,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxxviii, 691p.: Ill.;
Other physical details Index
Dimensions 26cm.
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors CANNON, J. P. & JEROME, E.
856 ## - ELECTRONIC LOCATION AND ACCESS
Link text Access Online Book
Electronic name Essentials of Marketing
Path www.mhhe.com/fourps
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
05/26/2025   658.8 PER 0000009980 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 339173.00
05/26/2025   658.8 PER 0000009981 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 339173.00
05/26/2025   658.8 PER 0000009982 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 339173.00
05/26/2025   658.8 PER 0000009983 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 339173.00
05/26/2025   658.8 PER 0000009984 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 339173.00
05/26/2025   658.8 PER 0000009985 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 339173.00
05/26/2025   658.8 PER 0000009986 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 339173.00
05/26/2025   658.8 PER 0000009987 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 339173.00
05/26/2025   658.8 PER 0000009988 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 399173.00
05/26/2025   658.8 PER 0000009989 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 339173.00
05/26/2025   658.8 PER 0000009990 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 399173.00
05/26/2025   658.8 PER 0000009991 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 339173.00
05/26/2025   658.8 PER 0000009992 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 339173.00
05/26/2025   658.8 PER 0000009993 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 339173.00
05/26/2025   658.8 PER 0000009994 999999.99 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/27/2012 339173.00