Essentials of Marketing : A Global Managerial Approach.

PERREAULT, W. D.

Essentials of Marketing : A Global Managerial Approach. - 10th Ed. - New York, Mcgraw- Hill Irwin, 2006. - xl, 655p.: Ill.; figures & picture Glossary & Index 26cm.

978-0-07-293589-9

658.8 PER