Essentials of Marketing : A Global Managerial Approach. (Record no. 2675)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250630082103.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-293589-9
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PER
100 ## - MAIN ENTRY--PERSONAL NAME
Author name PERREAULT, W. D.
245 ## - TITLE STATEMENT
Title Essentials of Marketing : A Global Managerial Approach.
250 ## - EDITION STATEMENT
Edition statement 10th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York,
Name of publisher, distributor, etc. Mcgraw- Hill Irwin,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 655p.: Ill.; figures & picture
Other physical details Glossary & Index
Dimensions 26cm.
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors JEROME, E.
856 ## - ELECTRONIC LOCATION AND ACCESS
Link text Access Online Book
Electronic name Essentials of Marketing
Path www.mhhe.com/fourps
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
06/29/2025   658.8 PER DOM0004255 84000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 04/17/2007 28000.00
06/30/2025   658.8 PER DOM0004551 84000.00 06/30/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 04/17/2007 28000.00
05/26/2025   658.8 PER 00000010000 84000.00 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 04/17/2007 28000.00
05/26/2025   658.8 PER 00000010001 84000.00 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 04/17/2007 28000.00
05/26/2025   658.8 PER 00000010002 84000.00 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 04/17/2007 28000.00
05/26/2025   658.8 PER 00000010003 84000.00 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 04/17/2007 28000.00
05/26/2025   658.8 PER 00000010004 84000.00 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 04/17/2007 28000.00