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Strategic marketing

CRAVENS, D. W.

Strategic marketing - 8th Ed. - New Delhi, Tata McGraw hill education private Ltd., 2006. - xvii, 726p.: ill.; chart, figure, graph, map, picture, table. Index, 26cm.

ISBN: 978-0-07-068260-3

Dewey Class. No.: LECT 658.8 CRA

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