The Brand Marketing Book: Creating, Managing and Extending the Value of Your Brand
MARCONI, J.
The Brand Marketing Book: Creating, Managing and Extending the Value of Your Brand - Chicago, NTC Business Books, 2000. - xv, 247p.: ill.; picture, Bibliography, reference & index 23cm.
0-8442-2257-7
658.827 MAR
The Brand Marketing Book: Creating, Managing and Extending the Value of Your Brand - Chicago, NTC Business Books, 2000. - xv, 247p.: ill.; picture, Bibliography, reference & index 23cm.
0-8442-2257-7
658.827 MAR