Advertising and Promotion: An Integrated Marketing Communications Perspective
BELCH,G.E.
Advertising and Promotion: An Integrated Marketing Communications Perspective - 6th Ed. - NewYork, McGraw-Hill/Irwin, 2004. - xxvi,779p.:ill.;figures, pictures Appendix, Bibliography, Glossary and Index 28.5cm
0-07-253676-4
659.1 BEL
Advertising and Promotion: An Integrated Marketing Communications Perspective - 6th Ed. - NewYork, McGraw-Hill/Irwin, 2004. - xxvi,779p.:ill.;figures, pictures Appendix, Bibliography, Glossary and Index 28.5cm
0-07-253676-4
659.1 BEL