Advertising and Promotion: An Integrated Marketing Communications Perspective (Record no. 4110)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250616112945.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-253676-4
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Author name BELCH,G.E.
245 ## - TITLE STATEMENT
Title Advertising and Promotion: An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 6th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NewYork,
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi,779p.:ill.;figures, pictures
Other physical details Appendix, Bibliography, Glossary and Index
Dimensions 28.5cm
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors Belch,Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
06/29/2025   659.1 BEL DOM0004458 150000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 06/03/2009   50000.00
06/16/2025   659.1 BEL MZA0001177 150000.00 06/16/2025 Books   Dewey Decimal Classification       CBE Mwanza CBE Mwanza General Collection 06/01/2007 Library Budget 50000.00