Kevin Lane Keller
Strategic Brand Management Buiding, Measuring and managing brand equity Kevin Lane Keller - Upper saddle river Pearson 2008 - xxi, 692pg. ill.; 25cm. - Strategic Brand Management .
0-13-233622-2
Strategic Brand Management Buiding, Measuring and managing brand equity Kevin Lane Keller - Upper saddle river Pearson 2008 - xxi, 692pg. ill.; 25cm. - Strategic Brand Management .
0-13-233622-2