| 000 -LEADER |
|---|
| fixed length control field |
00461nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150223b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-13-233622-2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kevin Lane Keller |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic Brand Management |
| Remainder of title |
Buiding, Measuring and managing brand equity |
| Statement of responsibility, etc |
Kevin Lane Keller |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper saddle river |
| Name of publisher, distributor, etc |
Pearson |
| Date of publication, distribution, etc |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 692pg. |
| Other physical details |
ill.; |
| Dimensions |
25cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Strategic Brand Management |
| 760 ## - MAIN SERIES ENTRY |
|---|
| Edition |
3rd ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
