Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - 1 vol. (various pagings) : col. ill. ; 29 cm.
Accompanied by: Study guide / Tony L. Henthorne, Instructor's manual with Video guide / Andrew T. Norman and Test item file / Patrick McCaskey [and] John R. Brooks, Jr.
Includes bibliographical references.
9780132390026 (hbk.) 0132390027 (hbk.) 9780132389877 (Study guide) 0132389876 (Study guide) 9780132390033 (Instructor's manual/Video guide) 0132390035 (Instructor's manual/Video guide) 9780137128273 (pbk., International ed.) 0137128274 (pbk., International ed.) 9780132390040 (Test item file) 0132390043 (Test item file)
Marketing.
Principles of marketing / Philip Kotler, Gary Armstrong. - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - 1 vol. (various pagings) : col. ill. ; 29 cm.
Accompanied by: Study guide / Tony L. Henthorne, Instructor's manual with Video guide / Andrew T. Norman and Test item file / Patrick McCaskey [and] John R. Brooks, Jr.
Includes bibliographical references.
9780132390026 (hbk.) 0132390027 (hbk.) 9780132389877 (Study guide) 0132389876 (Study guide) 9780132390033 (Instructor's manual/Video guide) 0132390035 (Instructor's manual/Video guide) 9780137128273 (pbk., International ed.) 0137128274 (pbk., International ed.) 9780132390040 (Test item file) 0132390043 (Test item file)
Marketing.