| 000 -LEADER |
|---|
| fixed length control field |
01884cam a2200457 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
016254664 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
25/194 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140306132312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041214s2008 njua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132390026 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132390027 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132389877 (Study guide) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132389876 (Study guide) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132390033 (Instructor's manual/Video guide) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132390035 (Instructor's manual/Video guide) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780137128273 (pbk., International ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0137128274 (pbk., International ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132390040 (Test item file) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132390043 (Test item file) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
n/a |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Pearson Prentice Hall, |
| Date of publication, distribution, etc |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 vol. (various pagings) : |
| Other physical details |
col. ill. ; |
| Dimensions |
29 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Accompanied by: Study guide / Tony L. Henthorne, Instructor's manual with Video guide / Andrew T. Norman and Test item file / Patrick McCaskey [and] John R. Brooks, Jr. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| Fuller form of name |
(Gary M.) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Henthorne, Tony L. |
| Title of a work |
Study guide [to accompany] Principles of marketing, 12th ed. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Norman, Andrew T. |
| Title of a work |
Instructor's manual with video guide [to accompany] Principles of marketing, 12th ed. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCaskey, Patrick. |
| Title of a work |
Test item file [to accompany] Principles of marketing, 12th ed. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brookes, John R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
