Andreasen, Alan R., 1934-
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 6th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2003. - vii, 536 p : ill. ; 25 cm.
Previous ed.: 1996. Kotler's name appears first on the earlier edition.
Includes bibliographical references and index.
0131227920 (International ed.)
Nonprofit organizations--Marketing.
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 6th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2003. - vii, 536 p : ill. ; 25 cm.
Previous ed.: 1996. Kotler's name appears first on the earlier edition.
Includes bibliographical references and index.
0131227920 (International ed.)
Nonprofit organizations--Marketing.