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Global Marketing,

CZINKOTA, M.R.

Global Marketing, - 2nd Ed. - New York, The Dryden Press Harcourt Brace College Publishers, 1996. - xxv;648p: Ill;Figure, Picture,Table, Index, 26cm.

ISBN: 0-03-010649-4

Dewey Class. No.: 658.848 CZI

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