Jobber, David, 1947-
Principles and practice of marketing / David Jobber. - 6th ed. - London : McGraw-Hill, c2010. - xxx, 946 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
9780077123307 (pbk.) 0077123301 (pbk.)
GBB0C9763 bnb
Marketing.
Marketing--Europe--Case studies.
Marketing
658.8
Principles and practice of marketing / David Jobber. - 6th ed. - London : McGraw-Hill, c2010. - xxx, 946 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
9780077123307 (pbk.) 0077123301 (pbk.)
GBB0C9763 bnb
Marketing.
Marketing--Europe--Case studies.
Marketing
658.8