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Principles and practice of marketing / (Record no. 647)

000 -LEADER
fixed length control field 01323nam a2200361 a 4500
001 - CONTROL NUMBER
control field 017520320
003 - CONTROL NUMBER IDENTIFIER
control field 25/138
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140310082427.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100125s2010 enka b |0|1 0|eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB0C9763
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077123307 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077123301 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)501728966
Canceled/invalid control number (OCoLC)464579241
035 ## - SYSTEM CONTROL NUMBER
System control number (Uk)015673553
035 ## - SYSTEM CONTROL NUMBER
System control number (StEdALDL)1/2490497
040 ## - CATALOGING SOURCE
Original cataloging agency SISPL
Language of cataloging eng
Transcribing agency SISPL
Modifying agency SHS
-- YDXCP
-- DEBBG
-- BTCTA
-- EUM
-- Uk
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number QP 600
Source of number rvk
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jobber, David,
Dates associated with a name 1947-
245 10 - TITLE STATEMENT
Title Principles and practice of marketing /
Statement of responsibility, etc David Jobber.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 946 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Europe
Form subdivision Case studies.
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term swd
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date checked out
          CBE DAR ES SALAAM CBE DAR ES SALAAM Lecturer 10/03/2014   658.8 25/138(1) 10/03/2014 10/03/2014 Books  
          CBE DAR ES SALAAM CBE DAR ES SALAAM Student 10/07/2014 12 658.8 S25/210(2) 04/03/2016 10/07/2014 Books 18/02/2016
          CBE DAR ES SALAAM CBE DAR ES SALAAM Student 07/08/2014 2 658.8 S25/210(3) 25/01/2018 07/08/2014 Books 25/01/2018
          CBE DAR ES SALAAM CBE DAR ES SALAAM Student 07/08/2014 18 658.8 S25/210(4) 29/12/2020 07/08/2014 Books 29/12/2020
          CBE DAR ES SALAAM CBE DAR ES SALAAM Student 07/08/2014 13 658.8 S25/210(5) 23/04/2018 07/08/2014 Books 11/04/2018
          CBE DAR ES SALAAM CBE DAR ES SALAAM Student 05/03/2015 8 658.8 s25/210(1) 05/04/2022 05/03/2015 Books 05/04/2022
          CBE DAR ES SALAAM CBE DAR ES SALAAM Lecturer 30/03/2016   658.8 25/138(2) 30/03/2016 30/03/2016 Books