Strategic Brand Management: Building, Measuring, and Managing Brand Equity
KELLER, K. L.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity - 3rd Ed. - New Jersey, Pearson, 2008. - xxi, 692p.: figure, ill,; picture, table Notes, index. 25cm.
978-0-13-233622-2
380 KEL
Strategic Brand Management: Building, Measuring, and Managing Brand Equity - 3rd Ed. - New Jersey, Pearson, 2008. - xxi, 692p.: figure, ill,; picture, table Notes, index. 25cm.
978-0-13-233622-2
380 KEL