Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Record no. 820)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250317150922.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-13-233622-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 380 KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Author name KELLER, K. L.
245 ## - TITLE STATEMENT
Title Strategic Brand Management: Building, Measuring, and Managing Brand Equity
250 ## - EDITION STATEMENT
Edition statement 3rd Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey,
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 692p.: figure, ill,; picture, table
Other physical details Notes, index.
Dimensions 25cm.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
03/17/2025   380 KEL 0000003236 156000.00 03/17/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 10/27/2009 52000.00
05/28/2025   380 KEL 00000010359 156000.00 05/28/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library Special Reserve Collection 10/27/2009 52000.00
05/28/2025   LECT 380 KEL 00000010360 144000.00 05/28/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 08/09/2008 48000.00