Advertising, Promotion and Aspects of Intergrated Marketing Communication (Record no. 6303)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250629115817.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-315-2824-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 SHI
100 ## - MAIN ENTRY--PERSONAL NAME
Author name SHIMP, T.
245 ## - TITLE STATEMENT
Title Advertising, Promotion and Aspects of Intergrated Marketing Communication
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India,
Name of publisher, distributor, etc. Cengage,
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent xxi,714p.; ill.; picture
Other physical details Index
Dimensions 27cm
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors ANDREWS, J C.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
06/29/2025   658.8 SHI DOM0004277 150000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 06/04/2015 50000.00