Adverting : Its Role in Modern Marketing

By:

DUNN, S. W

Contributor(s):

BARBAN, A. M

Publication details: Hinsdale, The Dryden Press, 1978. Edition: 4th EdDescription: xix, 741p.: ill.; table, figure, picture, Index & glossary, 26pISBN:

0-03-014341-1

DDC classification:

659.1 DUN

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	College of Business Education Main Library General Collection				659.1 DUN (Browse shelf(Opens below))					Available			0000004016

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Previous	659.1 ARE Contemporary Advertising	659.1 BEL Introduction to Advertising & Promotion: An Integrated Marketin Communications Perspective	659.1 BEL Introduction to Advertising & Promotion: An Integrated Marketin Communications Perspective	659.1 DUN Adverting : Its Role in Modern Marketing	659.109 NIC Advertising, Management and Society: A Business Point of View	659.2 LAT Public Relations: The Profession and the Practice	659.2 LAT Public Relations: The Profession and the Practice	Next

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