Essentials of Marketing Research.
Publication details: New york, John Wiley & Sons,Ltd, 2002.Edition: 2nd EdDescription: xix,553p.ill.; Reference & Grosary 25cmISBN:- 047141235
- 658.8'3 KUM
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CBE Dodoma General Collection | 658.8'3 KUM (Browse shelf(Opens below)) | Available | DOM0001178 |
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| 658.81PAN Sales and Distribution Management. | 658.8'27(dc21) MAR The Brand Marketing Book: Creating, Managing and Extending the Value of Your Brand | 658.8'3 KUM Essentials of Marketing Research | 658.8'3 KUM Essentials of Marketing Research. | 658.8'324'0973HAW Consumer Behavior: Implications for Marketing Strategy | 658.83EAS Marketing Research: Concept, Practice and Cases | 658.83HAI Marketing Research: Within a Changing Information Environment |
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