CBE | College of Business Education

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Supply chain management : strategy, planning, and operation / by Chopra, Sunil, Publication: Upper Saddle River, N.J. : Pearson Education International, 2004 . xvii, 567 p. : , "International edition". | Previous ed.: Great Britain : Prentice Hall International, 2001. 26 cm. Date: 2004 Availability: No items available:

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Marketing management : strategies and programs / by Guiltinan, Joseph P. Publication: New York ; | London : McGraw-Hill, 1997 . xvi, 480 p. : 24 cm Date: 1997 Availability: No items available:

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Strategic marketing management 1999-2000 : planning and control, analysis and decision / by Fifield, Paul. Publication: Oxford : Butterworth-Heinemann, 1999 . xviii, 326 p. : 30 cm. Date: 1999 Availability: No items available:

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Effective management for marketing 1999-2000 / by Hatton, Angela. Publication: Oxford : Butterworth-Heinemann, 1999 . xi, 323 p. : 30 cm. Date: 1999 Availability: Items available: CBE DAR ES SALAAM (1),

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Basic problems in marketing management by Greif, Edwin Charles. Publication: Belmont, Calif., Wadsworth Pub. Co. 1967 . xii, 355 p. 22 cm. Date: 1967 Availability: No items available:

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Marketing management : a planning approach / by Hughes, G. David. Publication: Reading, Mass ; | London : Addison-Wesley, 1978 . xxviii, 576 p. Date: 1978 Availability: Items available: CBE DAR ES SALAAM (1),

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Marketing management / by Kotler, Philip. Publication: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 . 1 v. (various pagings) : 29 cm. Date: 2009 Availability: Items available: CBE DAR ES SALAAM (4),

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Basic marketing : a marketing strategy planning approach / by Perreault, William D. Publication: Boston : McGraw-Hill Irwin, 2009 . xxxvii, 758 [34] p. : , Includes indexes. 29 cm. Date: 2009 Availability: No items available:

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Marketing management : analysis, planning, and control / by Kotler, Philip. Publication: Englewood Cliffs, N.J. : Prentice-Hall, 1976 . xi, 529 p. : 25 cm. Date: 1976 Availability: Items available: CBE MBEYA (1),

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A framework for marketing management / by Kotler, Philip. Publication: Boston : Prentice Hall, 2012 . xxiii, 332 p. : 24 cm. Date: 2012 Availability: Items available: CBE DAR ES SALAAM (1),

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Marketing in a competitive economy by Rodger, Leslie W. Publication: London, Associated Business Programmes; Distributed by Cassell, 1971 . 253 p. 24 cm. Date: 1971 Availability: No items available:

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Introduction to sales management. by Tosdal, Harry R. Publication: New York : McGraw-Hill, 1957 . 866p. 24cm. Date: 1957 Availability: No items available:

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The management of marketing / by Wilson, M. T. Publication: London : Wiley, 1980 . xvii, 141 p. : , Includes index. 31 cm. Date: 1980 Availability: No items available:

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Analytical marketing by Simon, Leonard S. Publication: New York, Harcourt, Brace & World 1970 . xv, 346 p. 24 cm. Date: 1970 Availability: No items available:

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International marketing : a global perspective / by Dahringer, Lee. Publication: Reading, Mass. : Addison-Wesley, 1991 . xxvi, 677 p., [4] p. of plates : 24 cm. Date: 1991 Availability: Items available: CBE DAR ES SALAAM (1),

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Basic marketing management / by Dalrymple, Douglas J. Publication: New York ; | Chichester : Wiley, 2000 . xiii, 341 p. : , Previous ed.: 1995. 26 cm. Date: 2000 Availability: Items available: CBE DAR ES SALAAM (14), CBE MBEYA (2),

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Basic marketing management / by Dalrymple, Douglas J. Publication: New York : Wiley, 2000 . xiii, 341 p. : 24 cm. Date: 2000 Availability: No items available:

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Strategic market management / by Aaker, David A. Publication: New York ; | Chichester : Wiley, 1988 . xv, 364 p. : , Includes bibliographical references and index. | Previous edition: 1984. 23 cm. Date: 1988 Availability: Items available: CBE DAR ES SALAAM (2),

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