The Brand Marketing Book: Creating, Managing and Extending the Value of Your Brand
Publication details: Chicago, NTC Business Books, 2000. Description: xv, 247p.: ill.; picture, Bibliography, reference & index 23cmISBN:- 0-8442-2257-7
- 658.827 MAR
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CBE Dodoma General Collection | 658.8'27(dc21) MAR (Browse shelf(Opens below)) | Available | DOM0004499 | ||||||||||||||
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| 658.8'1(dc 22) CAL Sales Management, Demystified, | 658.81MAN Selling Today Creating Customer Value, | 658.81PAN Sales and Distribution Management. | 658.8'27(dc21) MAR The Brand Marketing Book: Creating, Managing and Extending the Value of Your Brand | 658.8'3 KUM Essentials of Marketing Research | 658.8'3 KUM Essentials of Marketing Research. | 658.8'324'0973HAW Consumer Behavior: Implications for Marketing Strategy |
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