Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Publication details: New Jersey, Pearson, 2008.Edition: 3rd EdDescription: xxi, 692p.: figure, ill,; picture, table Notes, index. 25cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	College of Business Education Main Library General Collection	380 KEL (Browse shelf(Opens below))	Available	0000003236
Books	College of Business Education Main Library Special Reserve Collection	380 KEL (Browse shelf(Opens below))	Available	00000010359
Books	College of Business Education Main Library General Collection	LECT 380 KEL (Browse shelf(Opens below))	Available	00000010360

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