CBE | College of Business Education

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1.
Essentials of marketing : a global-managerial approach / by Perreault, William D. Publication: Boston, Mass. : McGraw-Hill, 2003 . 624, 29 p. ; 28 cm. Date: 2003 Availability: Items available: CBE DAR ES SALAAM (1),

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2.
Basic marketing : a global-managerial approach / by Perreault, William D. Publication: Boston, Mass. : McGraw-Hill, 2005 . xli, 793 [22] p. : , McCarthy's name appears first on the earlier edition. 28 cm. Date: 2005 Availability: Items available: CBE DAR ES SALAAM (3),

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3.
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Basic Marketing : A Global-Managerial Approach by Perreault, William D. Publication: New York McGraw-Hill 2005 . xli, 793 [22] pages : 28 cm Date: 2005 Availability: Items available: CBE Dodoma (6),

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Basic Marketing : A global-Managerial Approach by Perreault, William D. Publication: New York McGraw-Hill 2002 . xxxii, 815 [28] p. : 28 cm Date: 2002 Availability: Items available: CBE Dodoma (8),

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Essentials of Marketing : A global Managerial Approach by Perreault, William D., Jr. Publication: Boston McGraw-Hill/Irwin 2003 . 624, 29 pages : 28 cm Date: 2003 Availability: Items available: CBE Dodoma (8),

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6.
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Essentials of Marketing : A Global Managerial Approach by Perreault, William D., Jr. Publication: Boston McGraw-Hill/Irwin 2006 . xl, 638 p, : 28 cm Date: 2006 Availability: Items available: CBE Dodoma (2),

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